9 ways to reduce your data transfer
If your website popularity means that you're sailing through your data transfer allowance, check out our top tips to help reduce your data transfer.
1. Reduce image quality
Find the balance between low file size and good image quality for your website. Sirv serves images at 80% quality by default, which gives good quality yet small file size.
If 80% is more than your website needs, you can reduce data transfer by lowering the quality percentage.
If you feel like 80% doesn't look high quality enough, try increasing it, but not higher than 90% because file size increases dramatically, without any noticeable quality improvement:
Try more comparisons to help decide which image quality best meets your needs.
Once you've decided on the most suitable default quality, go to your Default profile to apply it:
All images will inherit the default value, which can be overridden by setting q in the image URL or a custom profile.
2. Try sharpening
If your images feel slightly dull or blurred, the sharpen parameter can recover some of the detail, making the image look "sharp".
While improving the appearance of an image, sharpen also manages to output a relatively low file size. It uses its own logic for manipulating each pixel, so the quality parameter is ignored.
3. Use optimal image format
Keep the "optimal" image format as your default, to obtain the smallest file size. When the "optimal" format is used, Sirv will serve the most efficient format for each user's web browser, using next-gen formats - such as WebP - where possible. WebP mimicks the same quality as JPEG or PNG, with significantly smaller file size.
Our blog article explains more about the optimal image format.
4. Use lazy loading
Lazy loading means any images which are 'below the fold' on your website (out of sight) won't load when the page loads. This can dramatically reduce your data transfer, especially if you have long pages. Images, videos and 360 spins will only load if your visitor scrolls down the page and the image enters the viewable area.
If you're serving 360 spins with Sirv Spin (part of Sirv JS v2), that doesn't apply lazy loading, so switch to the newest version for 360 spins that uses Sirv JS v3 for automatic lazy loading. The Sirv JS v3 script URL is:
5. Serve responsive images
Serve the exact image dimensions to suit each user's device. This prevents unnecessarily large images from being served, reducing your data transfer.
6. Block leeching
Check the Top 10 referral domains shown in your Traffic Analytics. If there is a domain listed which you don't recognize, that site may be hotlinking to your images without permission, increasing your data transfer.
7. Enable video streaming
Videos are often very large files, which use a lot of data transfer. Either compress your videos before uploading them or request the Sirv team to enable video streaming on your account.
Video streaming compresses the original video and resizes it to a variety of different resolutions (in the same way YouTube does). 3 optimized and resized streams will be generated (640p, 854p, 1072p). The most optimal stream is loaded for each user's screen and network speed. For example, a video uploaded to Sirv had an original size of 15 MB, but was only 3.4 MB when served.
Follow the video streaming instructions to embed videos in your web pages.
8. Automated scripts
If you have any scripts that check your images on Sirv, be sure not to request the original images. This would use a lot of data transfer.
To check if an image exists or to get its information, send a head request. Here's an example head request using Curl:
curl -I https://demo.sirv.com/example.jpg
Which would return this response:
HTTP/2 200 date: Thu, 14 Oct 2021 10:26:36 GMT content-type: image/jpeg content-length: 829560 last-modified: Tue, 18 Feb 2020 21:55:12 GMT etag: "5e4c5d40-ca878" server: Sirv.Imagination x-sirv-server: c1-extra1-fireball-15 x-sirv-cache: HIT access-control-allow-origin: * access-control-allow-headers: * expires: Sat, 13 Nov 2021 10:26:36 GMT cache-control: max-age=2592000 x-sirv-meta-width: 3456 x-sirv-meta-height: 2304 x-sirv-shard: c1-riak1 x-account-id: sdulth0oi0t9zxpxqtxwkwvgipjgv6ud x-file-versionid: w8raNM0SxX6KWnNukvfCfT91V4E6vKos:1 x-account-serial: 2021-03-11T11:01:51.890Z accept-ranges: bytes
That response uses less than 1 KB of data.
9. High data transfer plans
If your website generates a lot of data transfer, we have special plans with a higher transfer to storage allowance. They're not available on our site yet but you can ask our team if they would suit your needs. There are 10 to choose from.