Privacy Policy

Sirv takes your privacy seriously. This Privacy Policy explains what we do with the information collected through your use of this website.

Who are we?

Sirv is a trading name of Magic Toolbox Limited, a leading software company dedicated to designing product image viewers for ecommerce sites. Magic Toolbox Limited is UK limited company (no. 06041171). The registered address is 9 Cowley Road, Oxford, Oxfordshire, OX4 1HP, United Kingdom.

How do we collect information from you?

We obtain information about you when you use our website, for example, when you create a Sirv account, submit payment information for an account or contact us via our contact and enquiry forms.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address and information regarding what pages are accessed and when. If you make a purchase from our website, your card information is not held by us, it is collected by our third party payment processors, who specialize in the secure online capture and processing of credit/debit card transactions, as explained below.

How is your information used?

We may use your information to:

  • Process a subscription that you have submitted.
  • Carry out our obligations arising from any contracts entered into by you and us.
  • Seek your views or comments on the services we provide.
  • Notify you of changes to our services.
  • Send you communications which you have requested, such as information about discounts and new products that might be of interest to you.
  • Display personalized adverts for Sirv via remarketing.
  • Process a grant or job application.

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations (such as UK tax and accounting records). We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

When you pay for a Sirv subscription in our checkout, your payment will be processed by a third party payment processor, who specializes in the secure online capture and processing of credit/debit card transactions.

We use Google Analytics to help us understand how our customers use our website. This information is anonymized and we are not able to trace your browsing activity to you. You can read more about how Google uses your personal information. You can opt-out of Google Analytics tracking.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganization, or if we’re under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporters and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

If you provide feedback about our service, your comments, name and website address may be included in our marketing communications. We will ask you for permission before publishing any such information.


All information collected on this website is stored on restricted database servers.

Sirv takes all measures reasonably necessary to protect against the unauthorised access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Our webservers are located in Germany. Any personally-identifiable information you enter into the website will be transferred out of your country and into Germany. You consent to such transfer through your use of Sirv. You also warrant that you have the right to transfer such information outside your country and into Germany.

Email Opt-out

We send emails to our customers to keep them informed of their account usage and provide information about the service. You may opt-out of this at any time via the unsubscribe link in each email.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. We and our third party service providers use cookies and Pixel Tags to identify your IP address, browser type, domain name, and specific web pages through which you click. This data is collected automatically and utilized to help us look for trends to improve our website and your interactive experience. The cookies allow us to recognize your browser when you return to the website and to provide you with a customized experience that we feel will be of value to you. The cookies that are configured by this website do not contain any personally identifying information, such as your name, or sensitive information, such as your credit card number. You can choose which cookies you accept from Sirv, by visiting our Cookie Settings page or you can instruct your browser to prompt you before accepting a cookie from any website you visit. If you do not accept cookies, you may not be able to use all portions of the Site or all functionality of the Services.

Data Subject Rights

You have rights with how your Personal Data is processed, which are described below. In some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request, which may be Personal Data, for example, if we need to verify your identity or the nature of your request. In such situations, however, we will still respond to let you know of our decision.

  • Right to be informed – You have the right to know how your data is being processed.
  • Right of Access – Your have the right to access and request copies of your data that’s being collected.
  • Right of Rectification – You have the right to modify or update your personal data if incorrect data is being used.
  • Right to Erasure – You have the right to delete any personal data that has been collected.
  • Right to Restriction – You have the right to prevent a company from processing certain types of personal data.
  • Right to Data Portability – You have the right to access your personal data and transfer it between controllers.
  • Right to Object – You have the right to withdraw consent to the processing of your data for public interest, marketing or research.
  • Right to Reject Automated Decisions – You have the right to object to your data being processed by automatic systems.

To make any of the requests described above, contact us at

Changing or Deleting Your Information

You may review, update, correct or delete your information, if not required to be retained by law or for legitimate business reasons. You may delete your account at any time via the “Close this account” link on your Settings page. If you close your Sirv account, we will mark your account in our database as “Closed,” but will keep your account information in our database for 90 days. This is to deter fraud, by ensuring that persons who try to commit fraud are unable to avoid detection simply by closing their account and opening a new account. During this period, your personally identifiable information will not be used by us for any further purpose, except as necessary to prevent fraud and assist law enforcement, as required by law, or in accordance with this Privacy Policy.

Privacy Policy Updates

This privacy policy may be updated from time to time and changes will be posted on this page. The latest update was made on 25 May 2018.

Contact Us

If you have any questions about this policy or our site in general, please contact us.