GIF in Email: Re-Animate Your Marketing Strategy

Here’s a widely known fact: only about 20% of text is remembered. However, people remember 80% of pictures they see. So, when you send an email, it’s better to go visual.

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How to make your eBay listing stand out: 3 cool techniques you can use today

eBay disabled all active content in the description section in June 2017, effectively disabling all image effects for product descriptions. But you still have some great options to create engaging eBay listings.

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eBay Image Hosting with Sirv: A Sure-Fire Way to Improve Your Product Listings

eBay PowerSellers know the key to top performing descriptions. It’s all about showing product benefits as clearly and quickly as possible. The only medium suitable for this is images.

High-quality images give customers confidence in your products and lead to more sales. According to Hubspot, 67% of online shoppers pay special attention to image quality.

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The most overlooked image optimization technique

Everybody loves fast websites. They feel good and they convert better. A one second difference in page load time can mean millions of dollars of lost revenue. A significant amount of that load time (62% of a page’s total weight, on average) lies on images.

All statistical data is taken from the HTTP Archive World’s top 1 million websites (according to Alexa).

If you have an image-heavy website, this percentage can be even higher. Read more

Best number of images for a 360 spin

A common question we hear from clients planning their first 360 spin photo shoot is:

How many images are best for a 360 degree spin?

This important consideration has a big impact on the user experience. Picking the best number for your needs will help you get the photo-shoot right first time. Let’s look at some examples, then summarise the results.

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Introducing the optimal image format

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Today, we announce another significant step towards image optimization tranquility.

Every web professional knows how file size changes dramatically between JPEG, PNG and GIF images. We’ve all spent hours comparing formats and compression, in search of the smallest acceptable file size. For good reason: faster pages give better conversions, higher search rankings and lower data transfer. It’s a multi-win.

But guess what? After all your manual optimization, a machine could have generated images 30% smaller still. Read more

Sirv acquires 360° spin service, RotaryView

rotaryview-logo.jpgSirv announces its acquisition of the 360 spin service RotaryView, of Israel.
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